The Dawn of Major League Baseball in Tampa Bay: The Devil Rays Era
For many baseball fans, especially those in the Sunshine State, the name "Devil Rays" conjures up memories of the early days of Major League Baseball in Tampa Bay. While the team is now known as the Tampa Bay Rays, its original identity, the Tampa Bay Devil Rays, holds a significant place in baseball history. This article delves into who the Devil Rays were, their origins, their struggles, and the eventual evolution into the team we know today.
Birth of a Franchise: A Long-Awaited Dream
The journey to bringing Major League Baseball to the Tampa Bay area was a long and arduous one. For decades, the region was considered a prime candidate for expansion, yet numerous attempts to secure a franchise fell short. Finally, after years of lobbying and securing stadium commitments, MLB granted Tampa Bay an expansion team in 1995. The ownership group, led by Vince Naimoli, was awarded the franchise with play set to begin in 1998.
Choosing the Name: A Nod to Local Wildlife
The selection of the team's name was a crucial step in establishing its identity. After a period of deliberation and public input, the name "Devil Rays" was announced. This name was chosen to honor the majestic, yet often misunderstood, manta rays (colloquially known as devil rays) that inhabit the waters off the coast of Florida. The team's original logo featured a stylized manta ray leaping out of the water, a vibrant and fitting representation of the region's marine life.
The Inaugural Season and Early Struggles (1998-2007)
The Tampa Bay Devil Rays began their Major League existence in 1998. Like most expansion teams, their initial years were marked by significant challenges. Building a competitive roster from scratch is a monumental task in baseball, and the Devil Rays experienced the full spectrum of this difficulty.
- Player Acquisitions: The team participated in the expansion draft, selecting players from other MLB teams. However, these selections often consisted of veteran players past their prime or younger players with unproven potential.
- On-Field Performance: The on-field product was, for the most part, disappointing. The team struggled to win games consistently, often finishing at or near the bottom of the American League East division. The early seasons were characterized by losing records and a steep learning curve.
- Fan Support: Despite the initial excitement of having a Major League team, the consistent losing began to wear on the fanbase. While dedicated fans remained loyal, attendance figures were often among the lowest in the league.
- Key Players of the Era: Despite the team's struggles, some notable players wore the Devil Rays uniform during this period. These included talented hitters like Wade Boggs (who famously played his final season with the team), Fred McGriff, and young stars like Carl Crawford and B.J. Upton (later B.J. Joyce). Pitchers like Scott Kazmir also showed flashes of brilliance.
The Stadium Experience: Tropicana Field
The Devil Rays played their home games at Tropicana Field in St. Petersburg, Florida. Initially, the stadium had an open-air design, but it was later enclosed and retrofitted with a fixed roof, making it the first fully enclosed, air-conditioned domed stadium in MLB. Tropicana Field became known for its unique characteristics, including the famous catwalks in the outfield and the live pelicans in an outfield tank.
The Turning Point: From Devil Rays to Rays
The organization recognized that a change was needed to reignite fan interest and signal a new era of competitiveness. In 2007, with the team showing signs of improvement under new leadership, the decision was made to rebrand. On November 8, 2007, the Tampa Bay Devil Rays officially became the Tampa Bay Rays.
This rebranding was more than just a name change; it represented a shift in philosophy and a renewed commitment to building a winning culture. The new name and logo were intended to be more modern and broadly appealing, shedding the sometimes controversial "Devil" moniker while still retaining a connection to the region.
"The change to 'Rays' was designed to capture the spirit of Florida, the sunshine, and the forward-looking optimism of the community," stated team officials at the time.
The impact of the rebranding was almost immediate. In 2008, the newly christened Tampa Bay Rays achieved a remarkable turnaround, winning the American League East division and making it all the way to the World Series, where they ultimately lost to the Philadelphia Phillies. This unexpected success solidified the team's place in the hearts of Tampa Bay fans and proved that the organization was finally on the right track.
Frequently Asked Questions about the Devil Rays
How did the Devil Rays get their name?
The Tampa Bay Devil Rays were named after the majestic manta rays, commonly referred to as devil rays, that inhabit the waters off the coast of Florida. The name was chosen to reflect the local marine life and the identity of the region.
When did the Devil Rays start playing?
The Tampa Bay Devil Rays began playing in Major League Baseball in the 1998 season, as part of an expansion of the league.
Why did the Devil Rays change their name to the Rays?
The team changed its name from the Devil Rays to the Rays in 2007 to modernize its image, shed a controversial part of the original name, and signal a new era of commitment to building a competitive team and appealing to a broader audience.
Were the Devil Rays successful?
In their early years, the Devil Rays struggled significantly, consistently finishing near the bottom of their division. However, after rebranding as the Rays, the team experienced a dramatic turnaround, reaching the World Series in 2008.

