What do British people call perfume?

What do British people call perfume? A Comprehensive Guide for Americans

As an American consumer, you're likely accustomed to the term "perfume" to describe those delightful scented liquids we spray on ourselves to smell good. But have you ever wondered what our friends across the pond, the British, call it? The good news is, it's not a drastic departure, but there are some nuances and common terms you should be aware of. Let's dive in and demystify the British approach to fragrance!

The Primary Term: Perfume (Yes, They Use It Too!)

The most straightforward answer is that British people absolutely use the word "perfume". It's a universally understood term in the fragrance industry, and you'll find it readily used in shops, on product labels, and in everyday conversation in the UK. So, if you walk into a department store in London and ask for "perfume," you'll be understood perfectly.

Understanding Fragrance Concentrations: The Key Distinction

While "perfume" is the common umbrella term, the real difference in British (and indeed, global) terminology lies in the concentration of the aromatic oils. This is where you might encounter slightly different, or more specific, terms. Understanding these will give you a clearer picture of what people are referring to:

• Eau de Parfum (EDP): This is arguably the most popular and widely used concentration for branded fragrances. It typically contains 15-20% aromatic compounds. In the UK, people will often simply refer to it as "Eau de Parfum" or, more casually, as "perfume" when the context is clear.
• Eau de Toilette (EDT): This is a lighter concentration, usually around 5-15% aromatic compounds. It's often considered a more casual, everyday scent. Britons will readily use the term "Eau de Toilette" or sometimes just "toilette" when discussing these lighter fragrances.
• Eau de Cologne (EDC): This is the lightest concentration, typically 2-5% aromatic compounds. It's generally a refreshing, short-lived scent. While the term "eau de cologne" is understood, it's less frequently used for the types of complex designer scents Americans typically associate with "perfume." It's more often reserved for traditional citrus-based colognes.
• Parfum (or Extrait de Parfum): This is the most concentrated form, boasting 20-30% or even more aromatic compounds. It's the most potent and longest-lasting. While "parfum" is used, it might be less common in everyday casual chat than "perfume" or "Eau de Parfum."

So, When Do They Say "Perfume" and When Might They Use Something Else?

Generally, when a British person says "perfume," they are referring to a higher concentration fragrance, most commonly an Eau de Parfum or even Parfum. It implies a more sophisticated, long-lasting scent. However, in casual conversation, "perfume" can sometimes be used as a catch-all term for any scented personal fragrance, similar to how it's used in America.

If they want to be more specific about a lighter scent, they are more likely to use the terms "Eau de Toilette" or "eau de cologne."

For example, someone might say, "I'm wearing my favorite perfume today," implying a rich, enduring scent. Or they might say, "I just bought a new Eau de Toilette for the summer; it's very light and fresh."

"Scent" - The Broader British Term

Beyond the specific terms related to concentration, the word "scent" is also very commonly used in the UK, and perhaps even more so than in the US, to refer to personal fragrances. You'll hear phrases like:

• "What a lovely scent you're wearing!"
• "I need to find a new signature scent."
• "This brand has a beautiful range of scents."

This is a more general term that encompasses all types of fragrances, whether they are perfumes, Eaux de Toilette, or even scented body lotions.

"Fragrance" - The Industry Standard

Similar to the United States, the word "fragrance" is prevalent in the UK, especially within the beauty industry and marketing. You'll see it on product packaging, in advertisements, and used by beauty advisors. It's a neutral and professional term that covers all categories of scented products.

Putting it All Together: Common British Usage

Let's break down how a British person might talk about their personal scent:

• For a strong, long-lasting scent (EDP/Parfum): They are very likely to say "perfume" or "my perfume." They might also use the specific term "Eau de Parfum."
• For a lighter, more casual scent (EDT): They will most likely say "Eau de Toilette" or sometimes just "toilette."
• For a very light, refreshing scent (EDC): They'll probably say "eau de cologne."
• When speaking generally about any personal smell enhancer: They might use "scent" or "fragrance."

A Quick Recap:

1. Perfume: The most common term, often implying a higher concentration (like Eau de Parfum).
2. Eau de Parfum (EDP): Explicitly used for this concentration.
3. Eau de Toilette (EDT): Explicitly used for this lighter concentration.
4. Eau de Cologne (EDC): Used for the lightest concentration.
5. Parfum (Extrait de Parfum): Used for the most concentrated form.
6. Scent: A broader, frequently used term.
7. Fragrance: An industry standard, also commonly used.

Frequently Asked Questions (FAQ)

How is "perfume" used differently in the UK compared to the US?

In both countries, "perfume" is a primary term. However, British English might lean slightly more towards using specific concentration terms like "Eau de Parfum" when referring to stronger scents, whereas Americans might use "perfume" more broadly for any high-quality scented liquid. The term "scent" also appears to be more prevalent in everyday British conversation for personal fragrances.

Why do the British use terms like "Eau de Parfum" and "Eau de Toilette" so often?

These terms are internationally recognized classifications for fragrance concentrations. The British, like many in the global beauty market, appreciate the precision they offer. Using these terms allows for clearer communication about the strength and longevity of a scent, helping consumers make informed choices.

Is "scent" a more informal term than "perfume" in the UK?

"Scent" can be used in both formal and informal contexts in the UK. It's a versatile word that can refer to a specific fragrance product, a general aroma, or the overall personal smell. While "perfume" often implies a specific type of product (a more potent one), "scent" is a broader descriptor that can be used more casually.